Industry guide
QR codes for gyms and fitness studios
Gym QR codes work on equipment, where a member is already standing still. An exercise-demo code on each machine is the highest-value use; class booking and WiFi come next. Codes must survive sweat and cleaning products.
Equipment codes are the best use
A code on each machine linking to a short demonstration video, correct form notes and the adjustment guide. The member is already there, stationary, and has a question. Nothing else in a gym meets those three conditions.
Keep videos short and light: gym WiFi is usually poor and basements have no signal. Offer the WiFi code beside it.
Durability
Equipment codes face sweat, alcohol-based cleaning sprays and constant handling. Specify:
- Polyester or vinyl label with a matt laminate.
- Error correction Q.
- Mounted where it is not gripped: the side of the frame, not the handle.
- Replaced on a schedule; a faded code that half-works is worse than an obviously missing one.
Other placements
| Use | Where |
|---|---|
| Class booking | Studio door, reception |
| WiFi | Reception, changing rooms |
| Induction and safety | Free-weights area |
| Membership signup | Window, for after hours |
| Feedback | Exit |
Class booking
Point at the specific class timetable, not the app store. If your booking is app-only, use an app download code that detects the operating system, one code for both stores.
Changing rooms
A WiFi code in the changing room is scanned more than one at reception, because that is where people get their phone out.